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Some people question the relevance of direct mail in the 21st century - they may be surprised to learn the figures...
A recent study by the Direct Marketing Association (now ANA) has shown that response rates for direct mail far outweigh those of email marketing at a rate of 4.4% to 0.12%.
That's a startling comparison and shows the value that a well designed and carefully delivered campaign can bring.
If you're considering a direct mail campaign for your business, get in touch with our friendly and knowledgeable team...
Mailbox has invested in a new high-spec CMC line to enhance its raffle pack production capabilities.
The figures behind the success of a direct mail campaign can be confusing. Do you judge success merely by an increase in sales or donations, or is there more to it?
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