Eliminate Direct Mail Guesswork

Share:                 

Tel: 0116 240 5712

The figures behind the success of a direct mail campaign can be confusing. Do you judge success merely by an increase in sales or donations, or is there more to it?

It's important to understand what the ideal outcome of a direct mail campaign should be - to set out goals and identify ways of tracking the results.

It can be so easy to make assumptions and so involving your whole team and identifying any weak spots in the campaign is a must.

 Once you're sure of your goals you can begin to talk about ways of tracking a response - this could include:

• Personalised and trackable URLs
• QR Codes
• Trackable phone Number

Once you've decided on these and put your assets together, ready for mailing you can begin to think about how you're going to measure the success, using various calculations that boil down to how profitable your campaign has been.